“auto-larynx-blog-o-phobia,” or fear of talking to oneself on one’s blog

I used to keep a journal, the old school kind with a lock and hiding place. I’d write nonstop for days like I was Robinson Crusoe documenting everything that happened to me from dawn to dusk. Then a day would go by and I’d forget to write. Then two days, then a month or even a year.  The next time I’d pick it up and see those sad, empty pages staring up at me, I’d spend paragraphs apologizing for my neglect.

Here we go again. This blog has had no new entries since April. It’s now August. In the marketing business, every day that goes by without a post, tweet or virtual shout out, is like an empty billboard on a well-traveled highway. Worse, it can be a one-way ticket to the city of irrelevance. If you fall off the radar and no one hears the blip, did you really fall?

I have no problem sharing my goofy observations and personal adventures in a Facebook post. But blogging about what I’m doing professionally feels strange, as if the work stuff is somehow more private. I admire those that can do it well, with just the right blend of self-promotion, altruism and humility. I’m interested in what those people have going on. I’m even happy for them. So, why is the sound of my own “voice” so hard to hear? Is it because I’m a low-talker? Because I'm writing about me writing? It’s all so… meta.