sweet talk

When creative queen Colleen Taylor of TAYLOR'd asked for help concepting/copywriting a series of new ads for Sunflour Baking Company (recently named "Charlotte's Best Bakery" by about.com), my sweet tooth and I happily got to work. Together with Colleen's talented go-to designer friend, Elizabeth Schussler, the three of us came up with a series of neighborhood-specific ads that would promote the range of Sunflour's fresh, hand-crafted baked goods. Each ad captures imagined (sweet, semi-sweet or unsweet) conversations that relate to the featured menu item. And, since the ads were so much fun, we signed on for a few other delicious projects, coming soon to a browser near you....